



Swabhimaan is our digital-first financial literacy programmme empowering communities to make informed financial decisions and build healthy financial habits.
3,10
Trainings completed
2,60
Participants Assessed
0
Participants increased formal savings
30
Participants enrolled for government schemes
3,10
Sessions
Completed
2,60
Participants
Assessed
0
Participants increased formal savings
30
Government scheme enrolments


Focus Areas
By pairing financial knowledge with behavioural insights, Swabhimaan focuses on lasting change, not just information. What started as a centre-based model has grown into a platform that reaches communities where they are.
By pairing financial knowledge with behavioural insights, Swabhimaan focuses on lasting change, not just information. What started as a centre-based model has grown into a platform that reaches communities where they are.
Financial Literacy
Customised, continuous, and adaptive to each community.
Behaviour Change
Practical nudges and tools that help turn knowledge into everyday financial
Methodology
Our objective is to help every participant build the knowledge and confidence to make informed financial decisions.
Our objective is to help every participant build the knowledge and confidence to make informed financial decisions.
Adaptive Training
Financial literacy training is delivered continuously through partner staff and adapted to the needs of each community, helping participants make informed choices about financial products.
Behavioural Assessment
Certification
On-Going Support
Adaptive Training
Financial literacy training is delivered continuously through partner staff and adapted to the needs of each community, helping participants make informed choices about financial products.



outcomes of the programme
Households manage their money more confidently, with more consistent saving and better day-to-day financial planning.
Households manage their money more confidently, with more consistent saving and better day-to-day financial planning.
Women open formal bank accounts and use them as part of their everyday financial lives.
Women open formal bank accounts and use them as part of their everyday financial lives.
Communities borrow with greater purpose, making informed decisions about when, why, and how much to borrow.
Communities borrow with greater purpose, making informed decisions about when, why, and how much to borrow.
Women play a more active role in financial decisions at home and in their businesses, supported by greater financial knowledge and confidence.
Women play a more active role in financial decisions at home and in their businesses, supported by greater financial knowledge and confidence.
More women turn their entrepreneurial aspirations into action, starting and sustaining their own livelihoods.
More women turn their entrepreneurial aspirations into action, starting and sustaining their own livelihoods.
Rang De.org is dedicated to pioneering innovative solutions at the intersection of rural livelihoods, financial inclusion, and climate resilience.
@ Copyright 2026. All rights reserved
All Photographs by Rohit J (Independent Social Documentary Photographer)
Rang De.org is dedicated to pioneering innovative solutions at the intersection of rural livelihoods, financial inclusion, and climate resilience.
@ Copyright 2026. All rights reserved
All Photographs by Rohit J (Independent Social Documentary Photographer)
Rang De.org is dedicated to pioneering innovative solutions at the intersection of rural livelihoods, financial inclusion, and climate resilience.
@ Copyright 2026. All rights reserved
All Photographs by Rohit J (Independent Social Documentary Photographer)




